01 Attract
Recruitment / Marketing“Why would I want to work here?”
Everything a potential employee sees, hears and feels about the organization before any formal contact takes place.
Critical moments
First contact · First recruiter conversation · First impression of the team
02 Join
Recruitment / HR“Why do I choose this organization?”
The decision phase: selection, offer, contract and everything between signature and first working day.
Critical moments
The interview · The job offer · Signing the contract · The silence before day one
03 Belong
HR / Leadership“Do I feel that I belong here?”
Onboarding, introduction and social integration — the period in which the employee decides whether this is their place.
Critical moments
First day · First team meeting · First manager conversation · First 90 days review
04 Perform
Business / Management“Can I be successful here?”
The everyday conditions that determine whether people can do good work: clarity, tools, feedback and support.
Critical moments
First assignment · First feedback · First mistake · First performance review
05 Grow
L&D / Talent“Can I develop here?”
Learning, capability building and visible progression — inside the role and beyond it.
Critical moments
First development conversation · First learning request · A promotion given — or refused
06 Thrive
HR / Leadership“Can I work here in a healthy and sustainable way?”
Workload, wellbeing, recovery and the sense of being seen as a person rather than a resource.
Critical moments
A workload crisis · A wellbeing conversation · Return after long absence
07 Move
Talent / HR“Can I continue my journey inside or outside the organization?”
Internal mobility, career transitions and the way the organization handles movement — including departure.
Critical moments
Applying internally · Being passed over · The resignation conversation
08 Connect
HR / Alumni“Does the relationship continue after the formal employment relationship?”
Offboarding, alumni relationships and advocacy. Connect closes the circle and feeds directly back into Attract.
Critical moments
The exit interview · The final working day · The first alumni contact