Foundations
Why the employee experience is a circle, not a funnel
Funnels end. Employment does not. The circle reframes the eight moments as a continuous loop where alumni feed attraction.
6 min read · 21 August 2026
Most employee journey models borrow their shape from marketing: a funnel that narrows from awareness to hire, then stops. The Employee Circle rejects that geometry. Employment is a loop of eight moments — Attract, Join, Belong, Perform, Grow, Thrive, Move, Connect — where the final moment feeds the first. Alumni who leave well become the most credible source of attraction you will ever own.